Recently, Baidu Intelligent 小程序 announced that it will further standardize the intelligent 小程序 registration name rules, and the intelligent 小程序 that has not been adjusted as required will be offline and forced to change its name.

According to reports, since its official launch in July this year, Baidu Smart 小程序 has been sought after by the industry, including a large number of well-known enterprises including iQiyi, Ctrip, Suning Tesco, Perpetual Calendar, and Dr. Chunyu have launched their own smart 小程序. Data shows that as of the beginning of November, Baidu Smart 小程序 has exceeded 150 million monthly activities, and has penetrated into 23 major industries, covering 262 segments.

In this process, Baidu has brought a large amount of user traffic to these smart 小程序 with its powerful search portal advantage, and a large number of developers are also entering the market because of this feature. This also led to a few developers who began to try to exploit the name on the shortcut, take shortcuts, and appeared some malicious behaviors such as "malicious squatting smart 小程序 name". In order to regulate the development of the market, Baidu Intelligent 小程序 announced the naming convention and explained the relevant rules in detail:

1. Baidu Smart 小程序 name must not contain explicit, obscene, violent blood, drugs, terror and violation of the illegal content prohibited by national laws and regulations and infringement of the intellectual property rights of others.

2. Baidu Smart 小程序 name is not allowed to use a wide range of 沈陽小程序 design

xx 用名詞，包括城市名、行業名詞、產品名稱、流行語、熱門應用、新廣告法明確禁止的詞語，如：餐飲、租房、買房、教育、房地產、汽車、旅游、金融、體育、最高級、第一、首個、最便宜、最新、名牌、全網銷量第一、全網首發、銷量冠軍等詞語。

3.百度智能小程序均不得使用與百度相關的名稱，包括手機百度、百度地圖、百度金融、百度貼吧、百度百科、百度游戲等包含“百度”得所有相關業務詞語。

4.百度智能小程序命名建議：盡量選擇由地域名、品牌詞或核心關鍵詞能夠表明自身業務范圍的名稱組成，沈陽xx泰國餐廳、上海xx教育機構。

百度智能小程序方面表示，智能小程序有嚴格且規范的名稱注冊規則，對涉及“惡意搶注”等違規行為的開發者，已通過站內信進行通知，對于一直尚未調整的智能小程序將予以下線并強制改名。

此外，百度智能小程序還開通了投訴通道。如果開發者發現自己的企業商標、組織名稱等出現被侵權的情況，可通過smartprogram_support@baidu.com發起投訴，平臺核實后將對侵權智能小程序進行懲處。

業內人士對此表示，注冊名規則的公布是百度智能小程序維護開發者權益，保證用戶體驗，打造健康生態的重要一步。但這也給開發者提了個醒，應及早注冊自己的智能小程序名稱，以免后續出現不必要的糾紛。

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